Glossary
The words we use here
Explained the way we'd explain them out loud, not the way a manual would write them.
- AI Visibility Score
- A 0 to 100 mark for how often an AI names this territory when someone asks where to go. A hundred means it always comes up, first. Zero means that for the AI it doesn't exist.
- ± stable
- The number after the ± tells you how much the answer changed from one question to the next within the same month. The smaller it is, the more reliable the score.
- Band
- Bands group territories that genuinely match each other. There's no measurable difference between #38 and #41; between one band and the next there is.
- Demand scale
- How many monthly searches the questions we track here actually move. It tells you whether a ranking position is worth thousands of people or a few dozen.
- How often it's recommended
- Picture someone asking an AI “where should I go to the seaside in Italy”. This number says how often this territory shows up in the answer, and in which position.
- How well they know it
- If someone asks “what is there to see here”, can the AI name real places, or does it stop at the two everybody knows? This measures how well it knows the place.
- Who talks about it
- Where the AI gets its information when it talks about this territory. If it takes it from Booking rather than the official site, the destination is being described by someone who profits from it.
- Whether they can read it
- Can the programs that read websites on behalf of AI get in, or do they find the door shut? An AI cannot recommend what it was never allowed to read.
- Landmark
- The things that are actually here. We check how many of them each assistant names: it's the most concrete way to tell whether it knows the place or is improvising.
- Where the territory loses ground
- A trip is decided in three moments: first you dream, then you plan, finally you book. A destination can be strong in the dream and disappear when it's time to choose where to sleep.
- Asking from inside, asking from outside
- People searching in Italian are almost always Italian travellers; people searching in English come from abroad. AI describes Italy differently to the two, and here you can see by how much.
- The websites that talk about here
- The websites that talk about this territory, and whether AI programs can read them. A tick means the door is open, a cross means it's shut.
- Question
- The questions people actually type, with how many times a month and what that click would cost to buy in advertising.
- The three measurements
- Every month we ask the same questions five times to each assistant. The answers change, so we publish the average and how much they moved.