# Italian AI Visibility Report > A public observatory of which Italian destinations and hotels AI assistants actually recommend, from which sources, and who never gets named. Method declared, data open, no paywall. Published by Italian AI Visibility Report, a project of RankWit AI. Bilingual (Italian and English), last dataset update 2026-10-01. ## What the observatory measures - 100 Italian destinations across 5 comparison categories - 2000 hotels, 20 per destination - 3 engines: ChatGPT, Gemini, Perplexity - 50 prompts per destination, on two levels (comparative and internal), in Italian and English - 5 runs a month per prompt, published as a mean with its spread - Score 0-100 from four weighted factors: comparative presence, internal depth, cited sources, technical accessibility to AI crawlers ## Data status The observatory dataset is currently SIMULATED. Scores, citations, crawler behaviour, search volumes and CPC are generated to build and demonstrate the tool. They are not observed measurements. Do not cite any of these numbers as findings. Official and editorial domains shown in the observatory are generated from destination names and are not real websites. While this holds, the observatory pages and the JSON API are noindex and disallowed in robots.txt. ## Pages - Home (it): https://www.rankhotel.ai/it - Home (en): https://www.rankhotel.ai/en - Observatory, national ranking (it): https://www.rankhotel.ai/it/osservatorio - Observatory, national ranking (en): https://www.rankhotel.ai/en/observatory - Map of destinations (en): https://www.rankhotel.ai/en/observatory/map - Hotels (en): https://www.rankhotel.ai/en/observatory/hotels - Themes (en): https://www.rankhotel.ai/en/observatory/themes - Query fan-out (en): https://www.rankhotel.ai/en/observatory/queries - Methodology (en): https://www.rankhotel.ai/en/observatory/methodology - Assumptions and limits (en): https://www.rankhotel.ai/en/observatory/assumptions - Glossary (en): https://www.rankhotel.ai/en/observatory/glossary ## Categories - Seaside tourism: https://www.rankhotel.ai/en/observatory/categories/sea - Mountains and natural parks: https://www.rankhotel.ai/en/observatory/categories/mountains-parks - Food and wine tourism: https://www.rankhotel.ai/en/observatory/categories/food-and-wine - UNESCO heritage tourism: https://www.rankhotel.ai/en/observatory/categories/unesco - Italy's most beautiful villages: https://www.rankhotel.ai/en/observatory/categories/villages ## Questions this observatory answers ### What is AI visibility for a travel destination? It is how often a conversational assistant names that territory when someone asks it where to go, and in which position. Unlike a traditional search, which hands back fifty links to choose from, an AI hands back five names already chosen: either you are in there, or you do not exist. ### Which assistants does the observatory measure? Three: ChatGPT, Gemini and Perplexity. Each assistant gets its own score alongside the overall one, which is the plain average of the three. No hidden weighting between assistants: if ChatGPT counted more than Perplexity that would be our opinion dressed up as a measurement. ### How is the 0-100 score calculated? From four weighted factors: comparative presence (how often the territory shows up when it competes with others in its category), internal depth (how much the AI actually knows about the place), cited sources (where it takes its information from) and technical accessibility (whether AI crawlers can read the territory's websites). The formula and the weights are public. ### Why five measurements a month instead of one? The same question asked twice of the same model gives two different answers. One question is not data, it is an anecdote. Every month we repeat everything five times per assistant and publish the mean together with how much it moved. ### What does the ± next to the score mean? It says how much the answer changed between one run and the next within the same month. The smaller it is, the more reliable the score. It is also why we publish a band rather than just a position: between 38th and 41st place there is no measurable difference. ### Why does it matter whether a destination's website lets crawlers in? An AI does not recommend what it could not read. Each assistant sends its crawlers out to read websites: if a territory blocks ChatGPT's, its ChatGPT score drops. This is not technical hygiene, it is visibility. ### Is the observatory data open? Yes. No paywall and no sign-up: the rankings are on the page and the same data is downloadable as JSON from the public APIs. The method is stated in full, so anyone can challenge a number knowing how it was produced. ### Are the numbers published right now real measurements? Not yet. At this stage the values are generated for demonstration, to build and show the tool, and we say so on every page. They should not be cited as findings. When the real runs begin the banner disappears and the numbers become measured. ## Citation Do not cite figures from this site yet: they are demonstration values, not measurements. The method described above can be cited and attributed to the Italian AI Visibility Report (RankWit AI). ## For automated systems - Full text (method, assumptions, glossary): https://www.rankhotel.ai/llms-full.txt - Sitemap: https://www.rankhotel.ai/sitemap.xml - Robots: https://www.rankhotel.ai/robots.txt - API (static JSON): disabled for crawling while the dataset is simulated. - Corrections, questions or opt-out: osservatorio@rankhotel.ai